UCLA-NUS EMBA学员分享 | 在内卷时代，她如何找到出海的“快捷键”？

发布日期：2026-03-05 09:55

我们正处在一个剧烈变化的时代。对于许多像陈英（Helen）一样，曾深度参与并受益于中国经济增长的企业家而言，过去的成功经验已不足以应对未来的挑战。当国内市场从蓝海变为竞争激烈的红海，“出海”从可选项变为必答题；当人工智能与新技术不断重塑商业逻辑时，他们需要一块关键的拼图，一个能系统性地提升全球视野并链接关键资源的平台。

陈英（Helen）

陈英（Helen），一位从外企经理成功转型到RFID（射频识别）的行业先行者。

她的困惑、选择与收获，为我们揭示了UCLA-NUS EMBA项目如何成为这样一块关键的战略拼图。

从传统企业到数字化

她的转型焦虑

陈英（Helen）将自己的职业起点归于“中国最幸运的一代”。毕业后，她先在国企基础岗位磨炼，后因时代机遇进入外企，在深圳的十年间积累了扎实的专业知识与国际化管理经验。随后她回到上海创业，深耕洁净室设计与施工领域，精准抓住了半导体行业高速发展的红利。

然而，陈英（Helen）并未停留在舒适区。九年前，她转型进入RFID（射频识别）行业，投身供应链数字化转型。在过程中不断试错、迭代，逐步在细分领域建立品牌。

真正的焦虑出现在企业成熟之后。“中国市场已经非常饱和，竞争强度极高。”出海成为方向，但问题也随之而来：方向在哪里？路径如何判断？风险如何评估？

一次前往新加坡的Web3参访活动，成为了转折点。参访新加坡国立大学（NUS）时，她意识到：“新加坡是整个亚洲的桥头堡，我应该去新加坡读书，那是一种非常快捷的方式，能给我带来一些变革。”这个想法，最终指引她申请并成功入读了UCLA-NUS EMBA项目。

认知跃迁

她在项目中真正获得了什么？

入学后，高强度、多元化的学习体验与她的业务发展深度融合，带来了立竿见影的改变。

四国沉浸模块：在真实市场中建立比较视角

UCLA-NUS EMBA采用模块制设计，在15个月内于新加坡、美国、中国、印度四国进行密集驻点学习。

“真正改变我的不是某一个市场机会，而是学会比较不同市场逻辑。”这种跨市场对照，让她逐步建立起全球决策的框架，而不是依赖单点经验。

从“拥抱AI”到“驾驭AI”：技术认知的跃迁

陈英（Helen）坦言，过去她也常说“拥抱AI”，但实际应用停留在辅助层面。进入UCLA-NUS EMBA后，变化发生了。

“我现在最大的进步就是AI的应用，每天都在学习新东西。”她说道。与来自全球不同行业、背景的同学的日常交流，让她置身于AI工具应用的最前沿。现在，她不再只是技术的使用者，而是企业内部推动数字化升级的引领者。

信任型网络：出海的长期资本

UCLA-NUS EMBA学员毕业后将加入NUS与 UCLA安德森双校全球校友网络。

“通过校友组织，我们在出海的路上就能够更快地对接到更好的资源。”陈英（Helen）特别强调，“真正学到最多的，是来自不同行业的同学的思考方式。”

这种极致的多元化，让她跳出了原有的行业思维定式。她不仅学习新知识，更从同学们应对疫情等不可抗力、调整企业战略的真实经历中，获得了宝贵的启发：在不可改变的环境情况下，我们怎样去改变自己，然后去改变企业的定位。

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为什么是UCLA-NUS EMBA？

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对陈英（Helen）而言，当企业进入全球布局阶段，仅靠市场直觉已不足以支撑决策。她需要的是一个能够帮助她在不同经济体之间建立比较框架的学习体系。正因如此，她选择了UCLA-NUS EMBA。项目的价值在于：

融合东西方管理思想

强调在全球议题与跨市场情境中构建系统性的管理判断，而非停留在单点经验。

沉浸式、高强度的模块化学习

15个月内在新加坡、美国、中国与印度完成四国核心模块学习。通过在不同经济环境中的实地课程与企业互动，管理者得以理解多元市场逻辑，并在对照中校准自身战略坐标。

全球拓展路径

以UCLA Anderson为枢纽的全球沉浸课程，全球高等管理教育联盟GNAM及NUS商学院交换项目，学员可前往包括UC Berkeley Haas、Yale SOM等顶尖商学院进行沉浸式学习与交流。

装备全球罗盘

启动进化引擎

陈英（Helen）的故事，是无数寻求突破的企业家与管理者的缩影：

从寻找机会，到构建判断体系

从依赖经验，到建立跨市场比较能力

从工具使用者，到技术变革推动者

UCLA-NUS EMBA项目，正是为回应这一时代命题而设计。它不提供一成不变的地图，而是为你装备一个灵敏的全球战略罗盘，融合东西方智慧的知识体系，让你能在任何市场语境下精准定位。

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适合哪些人申请？

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创业者、CEO、总经理、企业主、家族企业二代

从依赖经验，到建立跨市场比较能力

从工具使用者，到技术变革推动者

如果你已经意识到仅靠本土经验无法支撑下一阶段增长，那么，是时候系统升级你的全球决策能力。

扫描左边二维码，查看UCLA-NUS EMBA项目官网详细介绍，了解课程设置、模块安排与申请流程。

如果您想了解自己的申请条件，或需要申请建议，欢迎预约一对一咨询。扫描左边二维码与我们联系。

UCLA-NUS EMBA

Finding a Fast Track to Global Growth in an Era of Intense Competition

We are living through a period of profound business transformation. For entrepreneurs like Chen Ying (Helen) who benefited from decades of rapid economic expansion in China, past success no longer guarantees future resilience. Domestic markets have grown crowded. Competitive pressure is relentless. “Going global” is no longer optional; it has become a strategic imperative. At the same time, artificial intelligence and emerging technologies are reshaping how companies operate, compete, and scale. For leaders navigating this complexity, the real question is not whether change is needed, but how to build the capability to lead it.

Chen Ying (Helen)

Chen Ying (Helen), began her career in a state-owned enterprise. Then she into RFID, and built a recognized presence in a specialized niche.

For Chen Ying (Helen) , that answer came in the form of a structured global learning platform: the UCLA-NUS EMBA.

A Strategic Crossroad

From Traditional Industries to Digital Transformation

Chen Ying (Helen) describes herself as part of “China’s most fortunate generation.” She began her career in a state-owned enterprise before moving into a multinational corporation during a period of strong economic expansion. A decade in Shenzhen gave her both operational discipline and exposure to international management standards. She later returned to Shanghai to launch her own company in clean room design and construction, successfully capturing growth opportunities driven by the semiconductor boom.

Never content to stay in her comfort zone, Helen pivoted again nine years ago, this time into RFID (Radio Frequency Identification), focusing on supply chain digital transformation. Through experimentation and persistence, she built a recognized presence in a specialized niche.

But as her business matured, so did the pressure. “The Chinese market is highly competitive and increasingly saturated,” she reflects. “Going overseas became inevitable. The challenge was: Where should we go? How do we assess risks? How do we make structured decisions instead of relying on instinct?”

A study visit to Singapore became a turning point. During a campus visit to NUS, she had a realization, “Singapore is Asia’s gateway. Studying here would be one of the fastest ways to upgrade myself and rethink our global strategy.” That insight led her to apply to and enroll in the UCLA-NUS EMBA.

A Cognitive Leap

What Did She Truly Gain from the Program?

After enrolling, the intensive and diverse learning experience deeply integrated with her business development, bringing immediate impact.

Four-Country Immersive Modules: Building Comparative Market Perspectives

The UCLA-NUS EMBA’s modular structure spans Singapore, the United States, China, and India over 15 months. For Helen, the most transformative outcome was not a single market insight.

“It wasn’t about identifying one opportunity,” she explains. “It was about learning how to compare different market logic.” Instead of relying solely on past experiences, she began making decisions through structured cross-market comparison. That shift fundamentally reshaped how she approaches international expansion.

From “Embracing AI” to “Mastering AI”: A Technological Mindset Shift

Like many executives, Chen Ying (Helen) had long spoken about “embracing AI.” Yet practical implementation remained incremental. The UCLA-NUS EMBA accelerated that shift. “My biggest improvement has been in applying AI,” she shares. “I’m learning something new every day.”

Exchanges with peers from diverse industries exposed her to real use cases across sectors. AI moved from being a conceptual ambition to a practical management tool. Today, she is not simply adopting technology, she is leading digital transformation initiatives within her organization.

A Trusted Global Network : Long-Term Capital for Global Expansion

Beyond curriculum, the UCLA-NUS EMBA connects participants to the global alumni networks of both NUS and UCLA Anderson. “For companies expanding globally, access and trust are critical,” Chen Ying (Helen) notes. “Through the alumni network, we can connect to the right people much more efficiently.”

Equally important was the intellectual diversity of her cohort. Learning how peers navigated uncertainty including pandemic disruptions and market shifts provided practical lessons in resilience and strategic repositioning. “When the environment cannot be changed, how do we adapt ourselves and redefine our company’s positioning?” That question continues to guide her leadership.

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Why UCLA-NUS EMBA?

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As companies enter a global growth phase, intuition alone is no longer enough. Leaders require structured frameworks, international exposure, and strong networks. For Helen, the UCLA-NUS EMBA stood out for three reasons:

Integration of Eastern and Western management perspectives

The program bridges global strategy with Asia-Pacific depth, enabling leaders to think across economic systems rather than within a single market mindset.

Immersive, high-intensity modular learning

Participants complete core modules across four major economies within 15 months, engaging directly with diverse business ecosystems.

Expanded global pathways

Through UCLA Anderson’s global platform, the Global Network for Advanced Management (GNAM), and NUS Business School exchanges, students gain access to leading institutions worldwide.

Equip Your Global Compass

Helen’s journey reflects a broader transition among today’s entrepreneurs and senior leaders:

From chasing opportunities to building decision frameworks

From relying on experience to developing comparative global insight

From using technology to leading transformation

The UCLA-NUS EMBA does not provide a fixed roadmap. Instead, it equips leaders with a global compass, the ability to interpret complexity, compare markets, and act with clarity.

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Who Should Apply?

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Entrepreneurs, CEOs, General Managers, business owners, and next-generation family business leaders

Senior executives responsible for regional or global operations

Professionals with more than 10 years of management experience

Leaders seeking to build strategic connections between Asia and North America

If you recognize that local experience alone is no longer sufficient to support your next phase of growth, it may be time to systematically upgrade your global decision-making capabilities.

Scan the QR code left to visit the UCLA-NUS EMBA official website for detailed information on the curriculum, module structure, and application process.

If you would like to assess your eligibility or receive personalized application advice, we invite you to schedule a one-to-one consultation with us. Scan the QR code left to get in touch.

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